5: The Cone Off-Season

Even West Chester's icon, The Cone, changes. The addition of orange stripes to its white soft serve top is meant to attract more attention from local ardent ice cream fans. I like how the off-season enables the owner to re-invest his business with a little whimsy.

I'd love an off-season for life, where I'd be free to paint orange stripes on my rooftop just to entertain the neighbors. Why not?